How to master AI prompt writing in the NFP sector
Mastering AI prompt writing is essential for not-for-profit organisations looking to turn generative AI into a productivity boost. Think of prompt writing as your key to using AI much like a blueprint guides the building of a house, an effective prompt guides the AI to create accurate and useful content.
Why prompt writing matters
AI is often like an assistant that’s eager to please, but unable to read your mind. If you give it vague instructions, you will likely receive generic or irrelevant results.
Example: Recruiting Volunteers
- Poor Prompt: "Write a social media post to recruit volunteers."
- Stronger Prompt: "Create a warm and engaging Facebook post encouraging local community members to volunteer for our food relief programme. Highlight that volunteers will be assisting in packing and distributing food hampers on Saturdays at our community centre. Emphasise that no experience is needed, just a willingness to help. Keep it short and inspiring."
The stronger prompt provides clear instructions, context and a specific tone. This detail helps the AI deliver a much more useful response.
Using the PROMPT framework
To get the best results from AI, use this structured framework to craft your instructions:
| Component | Description | Example |
|---|---|---|
| P - Purpose | Define the task clearly | Instead of "Write a report," try "Summarise our latest volunteer impact report into three key takeaways for a donor newsletter." |
| R - Role | Tell the AI who it should "be" | "Act as an experienced volunteer coordinator and draft a heartfelt thank-you message." |
| O - Outcome | Define the structure or format | "Provide five short bullet points. Keep it under 100 words and avoid jargon." |
| M - Modality | Specify the tone or style | "Use an enthusiastic and conversational tone to invite supporters to our upcoming event." |
| P - Precise Detail | Include specific facts | "Ensure it is clear that registrations close on Monday, 4 February 2025." |
| T - Testing | Review and iterate | Review the response. If it’s not quite right, tweak your prompt and try again. |
Navigating common AI challenges
Even with a good prompt, AI isn't perfect. Keep these common pitfalls in mind:
- AI Hallucinations: AI sometimes generates incorrect or made-up information. Always fact-check the final output.
- Lack of Context: If the response feels generic, provide more background details about your organisation.
- Bias in Outputs: AI reflects biases from its training data. Review all responses for unintended language.
- Ignoring Instructions: If the AI overlooks a detail, gently rephrase your request.
Next Steps: Try It Yourself
The best way to master prompt writing is through practice.
- Open an AI tool (like ChatGPT or Microsoft Copilot).
- Choose a simple task, such as drafting an email response.
- Start with a rough prompt, then refine it using the PROMPT framework.
- Observe how small tweaks improve the response and keep iterating until it feels right.
The more you practice, the more natural it becomes, turning AI into a helpful assistant for your mission.
Want to learn more?
If you would like to learn more about AI tool options, check out the AI for Social Justice bundle.
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