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Digital Marketing

Do you need to raise awareness to expand who you serve, increase your volunteers and/or raise more funds? Do you need more targeted messaging to serve a diverse array of stakeholders? If any of these are true, then improving your digital marketing capabilities can help.

Basic Capability

We are in the early stages of developing our capability and have improvements to make. We likely:

  • Have a website, but it needs a good rebuild
  • Have started to use social media, albeit inconsistently and haven’t seen significant value from our efforts
  • Can take donations through our website, but don’t leverage this effectively.

See how you have improved

Intermediate Capability

We have the fundamentals under control that meet the key needs of the organisation, but further improvements are possible. We likely:

  • Have a responsive, engaging website that attracts clients and supporters
  • Use email marketing effectively to engage with stakeholders and track outcomes from our efforts
  • Use social media well and track the outcomes from our efforts
  • Engage our supporters effectively to strengthen our donor pipeline and are successful in our grant applications.

See how you have improved

Advanced Capability

Our digital marketing processes and systems work very well, deliver value and support us to achieve our mission. We likely:

  • Actively monitor website, social media and EDM engagement to refine and improve the value of our efforts
  • Leverage Google Ad-Grants and appear in the first page of relevant searches
  • Use a sophisticated CRM or similar system to track contact with our significant supporter base.

See how you have improved

How ready are you?

Spend a few minutes to know how ready your organisation is to move to the cloud. This will help you understand what materials below will be on most valuable as you chart your own path to digital transformation.

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Learn how Redkite transformed their financial assistance program from a paper-based process to a seamless digital service.

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Digital Marketing overview
What is digital marketing?
This domain provides advice and information to help you promote your organisation and fundraise online.
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What does your online presence say about your organisation?
Your online presence is not just a website or social media site, it might include entries in directories, map listings or social media sites you might not have created yourself.
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Claim your organisation's online listings
How to find and claim listings them so you can track what’s happening, respond to customer queries and make any necessary updates.
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Getting started on social media
Thinking about using social media for your organisation? Take some time to plan before jumping in to make sure you get the most out of it.
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Getting started on email marketing
Why you should use email to share your organisation's message.
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How to create your own website
How you create your website depends on your needs, in-house skills and budget. There are many DIY options available now, and this article explores the pros and cons of these.
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How to use multimedia in your content
Enriching your content with visual media will make it more engaging for your audience, and make it more likely they will share it.
Digital marketing training
Digital marketing training
Developing your digital marketing and fundraising skills can bring new supporters and funds to help you achieve even greater impact.
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Google Ad Grants for not-for-profits
Access Google Ads with a generous grant of USD $10,000 per month.
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DIY user testing on a budget 
Observing users interacting with your website or app will give you insights you could never discover just looking at it yourself. And it doesn't need to cost a lot or even take a lot of time.
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Achieving intermediate digital marketing
What counts as intermediate level digital marketing and how to get there.
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Planning your online communications
How to identify your target audience, your goals, key messages and channels, and then make a plan.
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How to advertise online
Online advertising can be a useful addition to any communication campaign to help you reach the people you want to target.
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How to accept online donations and grow your fundraising
Make sure you choose a digital donation process that meets your needs.
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How to choose an event booking system
Find out which system will help you manage your events best.
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How to write successful grant applications
Follow this best practice checklist for your best chance at grant-writing success.
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How to optimise your website for search engines (SEO)
Search Engine Optimisation, or SEO is critical for not-for-profits who have products or services they would like new audiences to access online. This article describes what to do to get it right.
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Achieving advanced digital marketing
Advanced level digital marketing is a worthwhile goal for many not-for-profits.
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Evaluating your online presence
How to use analytics and data to measure the success of websites, digital marketing and social media.