Digital marketing
Deploy digital marketing tools and strategies, to drive engagement with stakeholders
Challenged capability
Our digital presence is minimal, with limited engagement through a basic website.
- We have limited social media presence.
- We maintain a basic, static website.
Basic capability
We maintain active communication with stakeholders through a responsive website and regular email/social media use.
- We host an engaging and responsive website.
- Our organisation consistently uses email and social media to maintain communication with our stakeholders.
Intermediate capability
Our digital marketing is strengthened by curated and integrated campaigns that enhance our reputation.
- Our digital marketing efforts bolstered by integrated marketing campaigns.
- We achieve measurable outcomes that builds our supporter network and enhances our reputation.
Advanced capability
Our digital marketing is strategic and is integral to achieving our core mission.
- We have integrated our CRM with other digital marketing tools.
- Our digital marketing significantly enhances engagement with our target audience and helps us achieve our marketing goals.
How ready are you?
Spend a few minutes to know how ready your organisation is to move to the cloud.
This will help you understand what materials below will be on most valuable as you chart your own path to digital transformation.
CASE STUDY
Redkite
Learn how Redkite transformed their financial assistance program from a paper-based process to a seamless digital service.
CASE STUDY
Redkite
Learn how Redkite transformed their financial assistance program from a paper-based process to a seamless digital service.
Basic
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Guide
What is digital marketing?
This domain provides advice and information to help you promote your organisation and fundraise online.
Guide
What does your online presence say about your organisation?
Your online presence is not just a website or social media site, it might include entries in directories, map listings or social media sites you might not have created yourself.
Guide
Claim your organisation's online presence
Manage your organisation's digital presence to monitor activity, engage with your audience, and make necessary changes to your profiles to keep your supporters up to date.
Guide
Getting started on social media
Thinking about using social media for your organisation? Take some time to plan before jumping in to make sure you get the most out of it.
Guide
Getting started on email marketing
Why you should use email to share your organisation's message.
Guide
How to create your own website
How you create your website depends on your needs, in-house skills and budget. There are many DIY options available now, and this article explores the pros and cons of these.
Guide
How to use multimedia in your content
Enriching your content with visual media will make it more engaging for your audience, and make it more likely they will share it.
Training
Digital marketing training for not-for-profits
Developing your digital marketing and fundraising skills can bring new funds to help you achieve even greater impact.
Guide
Google Ad Grants for not-for-profits
Access Google Ads with a generous grant of USD $10,000 per month
Intermediate
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Guide
Digital marketing tools
When it comes to digital marketing tools, you're spoiled for choice.
Guide
How to create a social media strategy
Leverage the power of social media by deciding which social platforms you will use and why. Download our social media strategy template to help you create a strategy for your not-for-profit organisation.
Guide
Achieving intermediate digital marketing
What counts as intermediate level digital marketing and how to get there.
Guide
Creating a communications plan
How to identify your target audience, your goals, key messages and channels, and then make a plan.
Guide
How to advertise online
Online advertising can be a useful addition to any communication campaign to help you reach the people you want to target.
Guide
How to accept online donations and grow your fundraising
Make sure you choose a digital donation process that meets your needs.
Guide
How to choose an event booking system
Find out which system will help you manage your events best.
Guide
Creating multimedia on a budget
Create professional-looking graphics for social media, presentations, e-newsletters and more.
Guide
DIY user testing on a budget
Observing users interacting with your website or app will give you insights you could never discover just looking at it yourself. And it doesn't need to cost a lot or even take a lot of time.
Guide
How to find and write successful grant applications
Follow this best-practice checklist to maximise your chances at grant-writing success.
Advanced
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Guide
Achieving advanced digital marketing
Advanced level digital marketing is a worthwhile goal for many not-for-profits.
Guide
Evaluating your online presence
How to use analytics and data to measure the success of websites, digital marketing and social media.
Guide
How to plan an integrated digital marketing campaign
This guide will help you make sure you tailor your campaign to suit your audience and be consistent across multiple channels.
Guide
How to optimise your website for search engines (SEO)
Search Engine Optimisation, or SEO is critical for not-for-profits who have products or services they would like new audiences to access online. This article describes what to do to get it right.